Browser and Apps:

Closing the Gap

May 29, 2013 | 2:30 PM EST

As your customer clicks from a rich media app to your mobile site, strategies must be employed to keep the interest of your customers. Avoid the pitfalls that make your customers bounce from your site back to their apps.

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Creating Real Outcomes

With Your Digital Efforts

June 12, 2013 | 2:30 PM EST

Businesses continue to spend more and more on mobile and digital marketing and see little return. Learn how creating linear paths to action and focusing on driving specific outcomes can lead to unprecedented results.

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What You'll Learn

  • Using your landing pages to build upon rich media messaging.

  • How to create consistently engaging content on your site.

  • Creating more interactive experiences that mimic the app experience.

  • Creating depth in your sites without sacrificing simplicity.

  • How to change your metrics of success in mobile marketing.

  • Strategic planning that produces massive conversions of specified outcomes.

  • Building successful linear experiences across all platforms

  • How to create content that makes bounces a minority.

Meet the Speaker

Mike DiMarco

Director of Media | FiddleFly, Inc.

As FiddleFly’s Director of Media, Mike spends his days scouring the web for breaking news about mobile, writing non-stop, being very silly, and prematurely going gray. His work has been featured prominently on his mother’s refrigerator, however more recently in publications such as Mobile Marketer and Website Magazine.

Alex Kutsishin

Director of Business Development | FiddleFly, Inc.

Alex is an entrepreneur with a background in creative marketing, advertising, and web design. When he is not busy taking pictures of his newborn in adorable candid moments, he travels the country speaking about mobile and contributing to publications such as Forbes, Mobile Marketer, and The Washington Post.

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